You have to give credit to this guy who figured out a brilliant way to market the sale of a house at the Elmwood Art Festival. Not to say that you would want to see this form of marketing turn mainstream, but you have to admit that he deserves to be recognized for his effort. It's genius! He walked around at the intersection of Elmwood and Auburn carrying his handmade sign, directing people to the house and answering questions about it.

I couldn't believe the response that he got. People kept walking up to him asking him questions. I even saw some people walk off in the direction of the house. This is one of those ideas that was either going to work very well, or go down in flames. Even if it went down in flames, the marketing idea didn't cost him a cent and it looked like he was enjoying all of the attention. If there was ever a festival to try this out, it would have to be the Elmwood Festival of the Arts.