Who are the marketing geniuses that came up with these titles?

If you read only one book on piracy this year, it has to be `Captain Charles Johnson’s A General History of the Robberies and Murders of the Most Notorius Pyrates and also their Policies, Discipline and Government from their first Rise and Settlement in the Island of Providence, in 1717, to the Present Year, 1724, with the Remarkable Actions and Adventures of the two Female Pyrates, Mary Read and Anne Bonny, to which is Prefix’d an Account of the famous Captain Avery and his Companions; with the Manner of his Death in England.

Or maybe Cotton Mather’s The Trials of Eight Persons Indited for Piracy etc. Of Whom Two were Acquitted, and the Rest Found Guilty.  At a Justiciary Court of Admiralty Assembled and Held in Boston Within His Majesty’s Province of Massachusetts-Bay in New-England, on the 18th of October 1717.  And by Several Adjournments Continued to the 30th.  Pursuant to His Majesty’s Commission and Instruction, Founded on the Act of Parliament Made in the 11th & 12th of King William IIID.  Intituled, An Act for the More Effectual Suppression of Piracy; with an Appendix, Containing the Substance of their Confessions Given Before His Excellency the Governour, when They Were First Brought to Boston, and Committeed to Gaol.