Openness and Transparency have always been at the forefront of what we do here at WNYmedia.net. So much so, that it’s starting to become our own worst enemy. It’s also why some eyebrows are being raised over $3750 Mark Poloncarz paid me, Marc Odien, for work I performed for his campaign against Chris Collins. It’s also the reason I haven’t written anything about Chris or Mark in more than 8 months.
I CANNOT BE MORE CLEAR ABOUT THIS. Since we started this little piece of the web in 2004:
- NOT ONE WRITER HAS EVER BEEN PAID TO WRITE A STORY
- NOT ONE WRITER HAS EVER BEEN TOLD WHAT TO WRITE ABOUT
- NOT ONE WRITER HAS EVER BEEN TOLD HOW TO WRITE SOMETHING
Believe it or not, it’s the truth. Ask them all. They signed on to write on this website, knowing the only way they would make a dime is if they sold their own advertising. We have gone through hundreds of writers over 8 years in business and only two have taken up this offer (Alan Bedenko and Kristen Becker). And when they are paid posts (like the West Herr videos for example) they are clearly marked as such.
A LITTLE HISTORY LESSON ON WNY MEDIA NETWORK and WNYMEDIA.NET
Since I started this website venture in 2003 with a close childhood friend (2004 as WNYmedia.net), our mission statement and goals have never changed:
The Western New York Media Network is a social media outlet which enables regional, political and cultural progress through advocacy journalism by providing a platform for you, the audience, to:
- Advocate for causes you believe in
- Entertain the reader with fun and viral content
- Inform people about news, events and organizations
- Opinionate on the news and issues of the day
- Unite people with a common cause
Our mission is to make Buffalo and Western New York a better place to live by making positive contributions which affect real and significant change.
We don’t want to simply advertise the good works of others, we want to join them and to inspire others to join us!
We serve as a means to build a bridge between what Buffalo is today and what it can be in the future.
The problem is that until recently, WNYmedia.net never made enough money to support itself let alone allow other people to make a living. In this new media world, experts will tell you that other revenue models are needed to keep the doors open.
This venture is no different. Which is why I created a “Media Services” division of the WNY Media Network. Suprisingly enough, selling web, video and other social media services has allowed me to make a living while keeping the “news/social media part” of the network, WNYmedia.net, online for more than 8 years.
It’s not unusual. Every Local TV channel has a production services unit that make commercials and other video services for people who pay them.
Over the last 8 years, it’s obvious the website has had its ups and downs. We tried some things that were well before their time and failed. We have tried different partnerships, different revenue models, different writers, and somehow, we are still standing tall through it all, providing you with factual, newsworthy, and important information on a daily basis that you can do whatever the hell you want with.
And now in 2011, both sides of my business are stronger than ever. Which, oddly enough is the problem.
LLC VS. LOYAL FOLLOWING
Shortly after my departure from Channel 2 in 2006, I met Chris Smith and Alan Bedenko with whom I shared my ideas of a new multimedia news outlet for Buffalo and WNY that would include an online radio station, video gallery of weekly stories and posts from various people throughout the community who were passionate enough about something to write about it.
We quickly got a group of 5 or 6 people together who were interested in tackling this idea and each put a couple thousand dollars into creating Convergence Media LLC. Shortly after we began, life seemed to get in the way for almost all of the initial group of investors. Four of them suddenly had babies on the way. Parents passed on leaving one with a family run business to attend to, and I got commissioned to create a year long documentary on Italian Americans in Buffalo. We had a web designer we paid with almost all of the initial seed money, who fucked us over with the black site of death while being threatened with a lawsuit by another local web company.
All of these factors lead to us dissolving the LLC in or around 2008. We dissolved the LLC, closed our office on Elmwood Avenue, paid off our debt and I went back to having my sole proprietorship of The WNY Media Network.
From that point on and to this day, the website just became a “thing” that was neither separately managed nor funded. I purchased new equipment from the proceeds of my production work while others have been busy plugging away on the site. Over the last couple years, Alan and Chris have been “the face of WNYMedia.net” both publicly and amongst politicos while I was busy taking care of the video company, technical stuff and paying the bills. Neither of them asked for, nor received, a dime while doing so.
So, here we are in 2011. Years have passed and our audience continues to grow, but to this day we still have no formal structure. We have content that people like and trust. We still know how to draw a crowd and we still no how to make a stink. We have a website that is strongly supported by great people who do what they do because they love to write. I have a video business that generates revenues from all sorts of different projects and happens to closely share a name with the website. THAT IS ALL THEY DO.
BUFFALO’S 2 DEGREES OF SEPARATION
If you don’t already know, Buffalo is the biggest small town in the country. If the norm is six degrees of separation in most parts of the country, Buffalo is within 2. You can’t go anywhere in this town without running into a former colleague, an old friend, a family member or other acquaintance. The business, media and political communities are no different. Its a fact of life about doing business in Buffalo and WNY, you WILL wind up doing work for your friends and family.
I started this venture when I was miserable but still employed at channel 2, making award winning stories with the current Chris Collins PR guy Stefan Mychajliw. Stefan and I then carried our friendship and working relationship to the Buffalo Public Schools where I, along with another business partner were awarded a series of media consultant contracts up until October of last year.
When Stefan told me a few months ago that he was leaving the Ken-Ton Board of Education to start his own PR firm, I couldn’t be happier for him. One of the first things we talked about was working together, but I knew exactly what that meant. It meant that I would be making videos for a political ideology and candidates that I do not personally believe in (AKA Chris Collins). In a few more words, I basically told Stefan that I was not interested and to call me in November.
I HATE REPUBLICANS
It shouldn’t come as a surprise to many of you, but it’s true. I wear my “liberal political operative” like a badge of honor. As time goes by, I continually despise just about any elected official with an (R) after their name.
I am fortunate that through the “media services” side of my business, I have been able to more or less pick and choose my clients. I have been approached by numerous Republicans over the years and have always declined. They are more than happy to advertise on WNYmedia.net, but I will not make them look good through a website or a video. Its not that their money is any less greener than anyone else, its just that I have chosen to do political work for only the candidates that “I fully support”. If Stefan came to me with a large check from Chris Collins to do media work for them, I would tell both of them to stick their check up their ass. It’s how I am and will always be.
Over the last 36 months I have done a lot of work for a lot of local politicians, none of whom have EVER asked for any type of publicity, negative or otherwise on WNYmedia.net. It seems like lately, the two sides of the business have been crossing paths. When they do, I have always tried to be open and honest about it, even going so far as not to write stories about my video clients on wnymedia.net. Like a board member would do if a perceived conflict of interest occurs, I just simply step away and let Chris or Alan handle it.
For example, the Kathy Hochul Congressional Campaign bought an ad on our website. Not out of her personal pocket but through a media buyer in Washington, D.C. because I had our sales guy contact the media buyer directly. I never spoke to Kathy about it. Not once. The advertising buy was a decision of a third party media buyer. It had nothing to do with the idea that I made the commercials for her 2nd run as Erie County Clerk. The other guys supported Kathy on WNYmedia.net because she is a great politician and trustworthy person, not because she hired me to shoot a lousy commercial for her.
If you head to our services site, you can openly see most of the projects I have done over the last 36 months. It’s no secret. I do good work. The list goes on. Yes (gasp…) they are almost all democrats.
ON MARK POLONCARZ AND HIS MONEY
Like Kathy, we support Mark Poloncarz because we believe in his politics and because we all consider him a friend. Not because he gave me a few thousand dollars to make him a website and a few videos.
I met Mark Poloncarz shortly after I moved back to Buffalo in 2002, long before Mark was a “politician”. I liked him. We had similar beliefs in politics and government. So like Alan, I too became a member of his “WNY Coalition for Progress”. Over the years we became friends. We’ve shared a few meals, a few beers, and I even let him score on me once in a while when we play hockey together on the weekends.
Mark’s $3750 was for his current website and two videos I produced for him. Half of which went to two different outside consultants for work on the website that I was unable to complete.
Through the years Mark has NEVER asked me for anything other than the services I provide as a company, even though he has supported my idea of WNYmedia.net long before he became an elected official.
We support him in his attempt to be our next Erie County Executive for the same reason. If my writers have the same opinion and happen to think Chris Collins is the devil, then that’s the way it is. Not because someone told us to think so, but because of Chris Collins’ attitude towards women, running government like a business, coupled with his destructive policies and ineffectual governing. Those things really do still matter!
THE OPEN AND TRANSPARENT PART
Back in March when Mark approached me about doing video and web work for him, Chris, Alan and a few others warned me that I might want to finally and officially “separate the businesses” before this became an issue for Mark and his campaign.
Truth is I didn’t listen. I got lazy. I never did it. By separating the businesses, it seemed to me like we were just trying to hide something rather than stick to our mission of being open and transparent about what is being exchanged for what. For accounting and tax reasons I billed Mark’s campaign under my actual business name WNY Media Network.
Maybe because I underestimated or our website’s role in the political and media landscape of WNY, or maybe because my good friend Stefan doesn’t want us to be the headache we will become to his new client before November 8th (most likely). Either way, the issue of Mark’s money has now been raised publicly and I need to take responsibility for it before these people turn it into a bigger issue, not for my business, but for my two close friends Alan and Chris. If not for them, the site would of probably died years ago. Now their names are being dragged through the mud needlessly because I failed to see the difference in separating, if even just on paper, my creation.
We are talking about a rebranding effort, but I honestly don’t think that is necessary. Like they say, you can put lipstick on a pig but its still a pig.
A few weeks ago I finally made the effort to separate the “WNY Media Services” from the daily news services offered at WNYmedia.net so that this perceived conflict of interest can be more transparent on paper. But it’s still me who does the WNY Media Services stuff. ( have you seen those two yield a video camera? Geesh…)
It’s still Alan and Chris who are the real face of WNYmedia.net. My involvement with the website is what it’s always been. Make a few videos and to make sure when I wake up in the morning afternoon, that the site is still online, filled with additional content and new ideas to help it grow. If a conflict of interest arises, I will continue to do what I have done for the past 8 years… get the hell out of the way.
Truth is we’ve had a great summer for advertising revenue and we have trimmed the fat on the news side to the point where WNYmedia.net, should be able to fully function as its own entity very soon. When that day comes, we will deal with how people get paid. Until then, they do it for free or do it somewhere else. END. OF. STORY.
PAID TO WRITE vs. WRITING FOR FUN
This nonsense about being “paid by politicians to write positive stories about them” is absolutely ridiculous. Alan and Chris, as with all my writers, do so because they enjoy writing, bickering with commenters and making their own difference in the community. Not because someone pays them money to do so. Ask them! They still put up with my nonsense not because they are paid to, but because it’s actually fun for them (I know! Weird, right?)
My writers write about Mark, Kathy and other politicians because they believe in them and their candidacy. or don’t. Not because someone tells them or because they are paid to do so.
They are the reason I spent one of the last beautiful Sunday afternoons of the summer drafting this post. For them. Not for a “regularly out scooped” Buffalo News reporter and a homophobic blogger who would rather jump to conclusions rather than pick up a phone and ask a few questions.
Truth is, our writers blow most of these professional politicians and journalists out of the water with their writings and ideas. The best part is they do it for free. I’m genuinely humbled that these 30+ people have put their trust in me and spend their time and resources to continually support my idea of a new media portal for WNY. I love them like family.
The bottom line to the haters, “journalists” and other political “dipshits” who like to try and make up conflicts and drama… go fuck yourself.
I know the model we have created over the last 8 years isn’t perfect. I also know that it is a direct threat to a lot of people and their way of life.
Because of us, someone won’t be elected because they send pornography to their friends. Because of us, a professional journalist might one day lose his job to someone willing to write a story for free. Because of us, a website publisher wont be able to extort money from a politician to pay his child support.
I get it. And I don’t care.
WNYMedia.net is where it is today because we have built our reputation on honesty, openness and transparency. Nothing will change as we continue to grow in new directions. I can only suggest that others do the same. (I’m looking at you Bob McCarthy!)



